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4.07.2010
Karl Lagerfeld X Coca-Cola Light Bottle
時尚大帝Karl Lagerfeld又有新動作了,這次他跨刀為健怡可樂設計玻璃曲線瓶,他的才華不僅在時尚界發揮得淋漓盡致,在減肥這塊他也是個響叮噹的人物(在64歲那年成功減重42公斤,截至目前為止都沒有復胖喔!當出減肥的原因竟是為了穿上Dior男裝,很難想像一個阿公級的人物可以這麼愛美),所以找他來設計不只是話題性十足也相當具有說服力呢!瓶身可以看到Karl慣有裝扮的剪影,包裝採具科技感的銀白色搭配上桃粉色,一整個就是很時尚的配色,也只有Karl才能做到讓可口可樂放棄他們原有的紅色招牌吧!
如果你以為這次的合作這樣就結束了?!當然還沒完!Karl還為可口可樂拍攝了一組平面廣告,找來了名模Coco Rocha,當然,他的愛模Bapitiste Giabiconi也入鏡了(廣告中的男模)。
此包裝的可樂只在巴黎的Colette限量販售,Karl迷與可口可樂迷們千萬別錯過!
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